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5paisa launches multi-lingual stock market app

Chennai: India’s fastest growing discount broker 5paisa.com has launched country’s only multi-lingual stock markets app for over 5 million users, as part of its efforts towards providing opportunities to regional investors across the country.

5paisa.com offers the investing app in Hindi, Marathi and Guajarati besides English as of now and will launch Tamil, Telugu, Kannada, Malayalam and Bengali versions soon to allow most Indians have access to stock markets, mutual funds and other investment options irrespective of their language.

Prakarsh Gagdani, CEO, 5paisa.com said, “So far stock market and most other forms of investing could be accessed only by users who know English, this has resulted in regional users staying completely away from many forms of investing and wealth creation.”

“We have significant participation from tier 2 and 3 cities and there are an increasing number of investors who are new to capital markets who find it more comfortable to interact in their own language. Almost 30 per cent of our daily active users are already using language options other than English. We wish to add more four languages covering entire south India soon.”

5paisa.com expects with availability of smartphones and of high-speed internet across India, the multi-lingual app will allow investors choose wisely instead of relying on spurious investing solutions provided many unscrupulous elements, according to a statement here on Friday.

5paisa.com recently turned profitable after 17 quarters since inception making it the only listed profitable discount broker in India. The firm has over 7 lakh active users and offers equity investing at zero brokerage, mutual funds, insurance, and loans among others on its platform.

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