5paisa.com, India’s only listed discount broker has launched a new version of its Android app in 8 languages.
The android version 4.2.1 comes with new features like dark mode, 20 market depths, enhanced mutual fund investment experience, real-time margin pledging, enhanced account opening process, better charts, and position conversion for carry forward.
5paisa.com app is one of the most used and highest-rated stock market apps in India with over 7 million users. The app is available in English, Hindi, Marathi, Gujarati, Telugu, Tamil, Kannada, and Bengali, making it India’s most multilingual stock market app. During the soft launch, we have discovered that about 20% app users have already adopted the non-English app versions just within a month.
Over 84% of 5paisa.com’s customers are first-time investors and 83% come from Tier-2 and
Tier -3 cities. The company has seen a 230% growth in customer base under the age of 25 in FY21. 5paisa app aims to cross 10 million users of the app by end of the 2021 calendar year.
Prakarsh Gagdani, CEO, 5paisa.com said, “We have released the new features in multiple languages based on our multilingual young first-time investors-customer profile. Our aim is to have the best retention rate in the industry by assuring maximum customer satisfaction. Features
like the addition of new languages and making real-time pledge margin possible is just the beginning.
There is a lot more in the pipeline for our customers, to help them have the best trading experience in the industry.”
Among the new features, 5paisa.com now offers 20 market depths instead of 5 market depths earlier. It has also introduced dark mode which is quite in demand among the traders. Customers
can now pledge their stocks real-time and convert BOD quantity (carry forwarded quantity) for
positions, which was earlier possible only for the quantity bought today, a company official here
said.
5paisa Capital recently raised ₹251 Crore from marquee investors including Ward Ferry, Fairfax and RIMCO. With the requisite growth capital, the company is on track to be among the top three brokers in India.
