$7 M Series A funding received by Egyptian on-demand logistics startup YFS
Yalla Fel Sekka (YFS), an on-demand logistics service specialising in immediate delivery and dark shop management in Egypt, has raised $7 million in a Series A fundraising round to extend its position in Egypt and beyond the MENA region.
YFS, co-founded by Khashayar Mahdavi and Yasmine Abdel Karim in 2020, uses its unique, data-driven technology to give near-instant delivery to consumers. In Egypt, the firm has made two million deliveries and operates in Cairo, Giza, Alexandria, Mansoura, and Tanta.
The money was spearheaded by DisruptAD, ADQ’s venture platform, and will be used by YFS to grow its presence in cities across Egypt and the MENA region, as well as continue to develop its network of hubs and improve productivity. It will concentrate on advancing its machine learning leadership and implementing novel operational methods.
“We are very pleased to welcome DisruptAD alongside our original seed investors as we see tremendous growth and opportunities ahead. YFS’s accelerating growth in its fleet size, a pool of drivers, micro-warehouses and dark stores is creating a powerful network effect, enabling us to dominate instant delivery in Egypt,” Mahdavi said.
Supporting the YFS team and its execution capabilities, according to Amer Al Ameri, head of venture capital and technology investments at ADQ, represents his firm’s long-term commitment to enhancing significant future-focused solutions.
“We are actively deploying capital into innovative businesses to sustain value creation with long-term economic benefits. By bolstering YFS’ development plans we will enable Khashayar and Yasmine to expand their leadership position in Egypt and beyond,” Al Ameri said.
