Dubai: Mindhouse has launched in the UAE with an initial focus on the consumer (Business-to-Consumer) market, via an exclusive partnership with Emirates NBD, offering 3 months complimentary access to the bank’s card customers, starting 20th September.
In addition to other partnerships with large consumer brands to fuel B2C growth, the company also foresees the strong potential for growth on the B2B front. It plans to undertake multiple corporate tie-ups in the coming months, to offer access to the app and bespoke wellness packages to large organisations based in the UAE
The Mindhouse app functions as an online studio, providing meditation, breath work, and yoga content in the form of scheduled live classes and a vast library of modules that can be consumed anytime by the user. Built for beginners and advanced meditators alike, the app recommends content based on the user’s selected goals from sleep, patience, focus, relaxed mind and relaxed body, and their past experience in meditation.
The app allows the user to chat with the instructor for recommendations and queries, and also tracks daily progress against set goals. It works on a subscription model, with a quarterly plan priced at Dh60, and an annual plan at Dh120. Given the current circumstances, the company offers a 1-month free subscription to all its new users.
Pooja Khanna, Co-founder, Mindhouse, said, “Mental health has come to the forefront with the on-going COVID-19 crisis, and the entire space has seen a surge in demand – both on the consumer and corporate fronts. This has enabled us to quickly scale up our operations, with over 100,000 downloads of the app, and 600+ corporate tie-ups already established in India.
“Following our successful launch in India, we have now decided to expand globally, with the UAE as our first international launch. We believe there is a strong need for a mental wellness solution like ours currently and are very excited to enter the market.”
Pankaj Chaddah, Co-Founder, Mindhouse, said, “With a population of over 9 million people, and high awareness of mind-body wellness solutions coupled with high disposable income, we see tremendous potential in the UAE market. We estimate that 60-70 percent of the population will adopt digital wellness products and services, which makes the UAE an obvious destination of choice for us.”
