Happy Jars raises Rs 3 crore in a seed funding round
New Delhi: Happy Jars, a health food brand that focuses on peanut butter products, has raised Rs 3 crore (around $412,862) in a seed funding round led by Inflection Point Ventures.
The bet on the consumer startup is the eighth deal this year for IPV, which is one of the more active early-stage investors in the country.
Happy Jars was set up by Surabhi Talwar and Vikram Sekhar in 2016. The company said it has since acquired 1% of the Indian peanut butter market. It operates its own manufacturing unit in Delhi, with its products being vegan and gluten-free.
It will use the capital it has raised to launch new flavors, scale up its operations, build-out brand awareness, expand its distribution to Tier-I and Tier-II cities including Mumbai and Bengaluru.
