Super, an Indonesian social commerce company, has secured $70 million in a Series C round headed by NEA, with participation from SoftBank Ventures Asia, DST Global Partners, B Capital, and Insignia Venture Partners.
Super has now secured a total of $106 million in funding, making it Indonesia’s most well-funded social commerce business.
In the same year that Super was founded, it became the first Indonesian consumer business to enter a Y Combinator cohort. Since then, Super has grown a network of agents that sell items directly from producers to clients in their neighbourhoods. After that, the firm employs hyperlocal logistics systems to distribute items to its agents.
Super operates in 30 markets in East Java and South Sulawesi, with a concentration on second and third-tier cities with a GDP per capita of less than $5,000 USD.
Super, which was founded by Steven Wongsoredjo, wants to extend its activities in the next years to Kalimantan, Bali, West Nusa Tenggara, East Nusa Tenggara, Maluku, and Papua. It also wants to grow its technical staff, create new private-label goods, and introduce cosmetics.
