Aampe raised $7.5 M Pre-series A funding from Matrix and Peak XV Partners

Pre-Series A round led by Matrix Partners India and Peak XV Partners raised $7.5 million for Aampe, an AI-native user engagement platform. The startup was a part of Peak XV’s Surge accelerator program’s fourth cohort.

The money will be used for business expansion and product development as the company keeps growing quickly around the world.

The creation of content, experimental design, and conversion tracking are all automated by Aampe. The platform asserts that it decreases the time and effort needed to manage conventional rules-based systems while enhancing marketing procedures, user engagement, and conversion rates.

By tracking and adapting to each user’s unique responses, clicks, and subsequent actions in response to each message they receive, the Aampe app offers a personalized experience. It enables marketers to compile user insights into a straightforward dashboard in order to comprehend unique user preferences, behaviors, and motivations.

This eliminates the need for manual A/B tests and produces messages that have a permanent impact on customer retention.

With this most recent round of funding, Aampe has now raised $9.3 million in total since its founding in 2020. The company currently provides services to over 50 million users each month and counts among its many clients HAAT, IntelyCare, PayU, Swiggy, and ZALORA.

Asia, Europe, and North America all have customers who use the company’s services.