Krvvy raised Rs 6.1 Cr Pre-seed funding from Titan Capital, All In Capital
Titan Capital and All In Capital co-led the pre-seed round for D2C lingerie brand Krvvy, a cutting-edge functional innerwear and shapewear brand for women, which raised Rs 6.1 crore, or roughly $705K.
The round also included participation from other angel investors, including Anuj Jain (VP of Investwell), Emmanuel Suraj (CEO of DefinEquity), Nikita Gupta (co-founder of Housepital), and Anubhav Arora (Head of Credit at Metalbook).
With a focus on Indian women, the money raised will be utilized to increase its offline and online presence across the country. At the moment, Krvvy primarily sells its goods on its website and on well-known online marketplaces like Amazon and Myntra.
Krvvy, which was founded in May 2024 by Yash Goyal and Anant Bhardwaj, provides premium, cutting-edge products that are inclusive and comfortable for Indian body types. It serves Indian women’s growing need for shapewear, a market that has grown significantly in Western countries.
Bras, underwear, and shapewear are all part of Krvvy’s product line; each is created with a solution-first philosophy that prioritizes comfort, usefulness, and style.
