NjiaPay, a South African payment orchestration startup, has completed a US $2.1 million seed funding round to grow its workforce, improve integrations, and quicken its expansion throughout Africa.
In December 2024, NjiaPay, a payments-as-a-service provider with the goal of empowering African businesses through a seamless, secure, and scalable payments management platform, separated from Talk360, a South African international calling startup.
On top of a merchant’s payment service provider (PSP) stack, NjiaPay functions as an impartial orchestration layer. It chooses the top-performing provider, intelligently routes transactions in real time, and combines performance data into a single, cohesive view using a single API. In order to maximize successful payment outcomes and minimize operational friction, NjiaPay coordinates PSPs rather than replacing them.
The startup has now raised US$2.1 million in seed funding in a round headed by European B2B SaaS investor Newion, following a US$1 million pre-seed round of investment last January. This comes after a year of robust business growth, with NjiaPay growing its clientele among high-growth startups and international franchises like Melon Mobile, Anytime Fitness, and Talk360.
NjiaPay’s engineering and commercial teams will grow thanks to the new capital, which will also improve integrations and spur growth throughout Africa. The company is constructing a core coordination layer for Africa’s disjointed payments ecosystem by fusing established global infrastructure with local market knowledge.
“Closing this seed round with Newion is a pivotal moment for NjiaPay,” said Jonatan Allback, CEO of NjiaPay. “In just one year, we have demonstrated that payment orchestration is becoming essential for businesses operating in Africa. We are grateful for Newion’s trust and partnership. Their experience in scaling B2B software businesses will support our next phase of growth and help to ensure merchants on our platform achieve the best possible payment performance.”
According to Mathijs de Wit, managing partner at Newion Partners, his company supports founders with in-depth category knowledge who use outstanding software to address fundamental business issues.
“Despite rapid fintech innovation, payments across Africa remain fragmented and complex for merchants. NjiaPay addresses this with a robust, enterprise-grade orchestration layer that unifies providers, increases reliability, and optimises transaction performance. NjiaPay’s growth clearly validates the value it delivers to merchants,” he said.
