Saudi-based edtech startup GAGA has raised $2.5 million in a pre-Series A funding round led by Phoenix Venture Partners, with participation from family offices and individual investors.
Founded by Abdullah Alkharsani and Eyad Alshabaan, GAGA delivers live, interactive online education for students aged 4 to 18. The platform offers more than 1,000 live programs across 200 subjects, combining academic and skill-based learning through real-time teacher-student interactions.
Unlike traditional recorded content platforms, GAGA focuses on live, gamified learning experiences designed to improve engagement and outcomes. The platform connects students directly with teachers, creating a more dynamic and personalised learning environment.
GAGA is also developing AI-powered tools to personalise learning journeys, assess student performance, and identify knowledge gaps, enabling tailor-made educational paths based on individual needs.
The company will use the new funding to expand its teacher network, enhance its technology stack, and scale its Arabic-language educational content across Saudi Arabia. The investment also supports the continued development of AI capabilities to deliver more adaptive and data-driven learning experiences.
With total funding now reaching $4.2 million, GAGA is positioning itself as a leading alternative to traditional private tutoring and non-interactive digital learning platforms in the Kingdom.
