Haircare startup Xtovia raises Rs 6.9 Cr Pre-seed funding from V3 Ventures

In a pre-seed investment round headed by V3 Ventures, the haircare business Xtovia raised Rs 6.9 crore. Consumer Collective by Atrium and a group of angel investors also participated.

Its portfolio of intellectual property will be strengthened, its core team will be expanded, its market debut will be supported, and growth activities will be accelerated with the proceeds.

Navneet Misra and Dr. Madhu founded Xtovia in 2025 with the goal of creating high-end haircare products that use ingredients supported by science to restore structural hair damage. The company’s goods are based on unique technology that was created in India through internal research and product development.

TriLayerX Hair Tech, the fundamental technology of Xtovia, is intended to heal damaged cuticles, strengthen the hair core, and replenish the natural lipid layer that shields hair. The company claims that over 1,500 product iterations, more than 35 in-vitro and clinical studies, 500 consumer validations, and four international patent filings support the technique.

According to the startup, clinical testing has shown that its formulations are up to 20% more effective than top international bond-repair haircare solutions.

In the upcoming months, Xtovia intends to grow into other online markets and distribution methods in addition to its direct-to-consumer platform.

In the future, Xtovia intends to grow its product line, bolster its staff, and make further investments in consumer education and brand development. Additionally, the company wants to establish itself as a worldwide Indian beauty brand that specializes in exporting innovative haircare products from India.