First Cheque, an organization under IndiaQuotient, and Whiteboard Capital co-led a $600k pre-seed fundraising round for Onpoint, a consumer incentives platform.
Several angel investors, including former directors from Meta and Google, as well as Kellogg School of Management alumni, participated in the round.
Onpoint, which was founded in 2025 by former Meta workers Nakul Khanna and Anurag Gupta, enables customers to collect incentives on regular purchases made from a variety of brands and retailers. According to the company, the new funding will be used to improve its product, broaden its network of merchants, and increase its user base in India.
By using its app, website, or browser extension to shop with partner companies or buy gift cards, customers can earn incentives called Onpoints through the platform’s payment-agnostic business model. These awards can be coupled with current credit card rewards and loyalty benefits, and they can be earned regardless of the payment method used.
Onpoints can be redeemed by users through a variety of travel and reward programs, including Flipkart SuperCoins, IndiGo BluChip, and Air India’s Maharaja Club. Additionally, the points can be exchanged for gift cards from over 300 companies, such as Uber, Amazon Pay, Flipkart, and Myntra.
The founding team has experience with consumer technology, payments, and platform engineering, having worked for firms like Meta, Google, Uber, and Zeta.
