In its series B follow-up round, investors including Rakuten Capital, CJ Entertainment and Media, and SoftBank Ventures Asia contributed an extra 8 billion won (US $6 million) to the Korean jewellery e-commerce platform Bejewel.
With the additional funding, Bejewel hopes to quicken the Asia Pacific portion of its growth. Its position in the Japanese market will be strengthened as part of the strategy.
Bejewel was established in 2017, and in 2018 it began supporting its vertical e-commerce platform Amondz. More than 1,600 jewellery manufacturers are currently represented on Amondz, which has sold over 70,000 pieces of jewellery. The service has over 900,000 customers, and its income in the first half of 2022 has increased significantly from the same period last year.
In contrast to running Byamondz in the North American market, the business runs its Amondz Japan division in the Japanese market. With the most recent investment, Bejewel has now raised 22 billion won ($16.5 million) in total.
