Capital A, an early-stage venture capital fund, led a fresh $500K fundraising round for agetech startup Ivory.
Other participants in the round included TDV Partners (Ujwal Sutaria) and a number of angel investors, including Abhishek Kabra (MD, Samara Capital), Tushar Vashisht (co-founder and CEO, HealthifyMe), Abhishek Ganguly (co-founder and CEO, Agilitas Sports), and Rajeev Singh (VP, SAP India).
The money raised will be put towards reaching an additional 15 million senior Indians who are susceptible to dementia.
Ivory was founded by Isaac John and Rahul Krishnan to serve people 55 years of age and older, including retirees, with an emphasis on preserving and improving mental and cognitive capacities. Ivory serves as a mental fitness center for the silver economy by fostering a sense of belonging among its members through skill-enhancing exercises, community-driven engagement, and assessments.
Ivory assesses and lowers the risk of dementia by combining gamified activities, personalized consultations, and carefully chosen content.
