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Ahli Fin Tech leads seed investment in Whyise

Amman: Ahli Fin Tech – the financial technology and innovation accelerator, venture-studio arm, and fully-owned subsidiary of Jordan Ahli Bank – revealed today that, in October 2019, it selected Whyise Inc among a few startups to participate in the first wave of the 6-month Ahli Fintech Seed Accelerator program.

As of April 2020, Ahli Fintech invested a total of USD$200,000 in Whyise, which was matched by the Innovative Startups and SMEs Fund (ISSF) showing strong conviction by both Ahli Fintech and ISSF in the value and market opportunity.

Throughout the program, Whyise was able to validate their business model and demonstrate traction and growth in revenues, clients, content on its platform and exported its services outside of Jordan.

Whyise’s mission is to provide organizations with the insights they need for impactful decision making. Their goal is to facilitate the data gathering and measurement process to enable higher transparency on use of resources, compliance with governance standards and data analytics for insights and higher financial, economic, social and environmental return on investment. Their impact-analytics software has been developed by a team of local programmers in Amman, Jordan. The advanced technologies integrated into the solution enable it to provide superior real-time insight and their plans include leveraging machine learning and artificial intelligence to demonstrate the correlations between sustainable business practices and robust financial returns.

The solution enables organizations to aggregate their data in real time, analyze it, align with international standards and benchmarks for evidence-based decision making. This capability enables a 360o view of the organization by restructuring its data for actionable intelligence. By extracting invaluable insight about the business and its impact, the solution enables significantly more effective and socially, economically, and environmentally impactful business decisions.


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