AI platform Helium raised Rs 4.52 Cr Pre-seed funding from Merak Ventures

The pre-seed round for AI platform Helium, led by Merak Ventures, has raised Rs 4.52 crore ($550k). Alok Mittal, an angel investor, also took part in the round.

The business stated in a press release that the money will be utilized to expand Helium’s product offerings and assemble a highly productive team.

Sidharth Sahni, Shray Arora, and Deepak Kapoor co-founded Helium, which works with top consumer tech and fashion brands to develop intelligent product landing pages and collections.

Helium employs artificial intelligence (AI) to tag every product and user interface element, gaining context through anonymous visitor behavioral interactions. This enables Helium to customize each visitor’s experience with content, copy, and product in a manner akin to how Spotify customizes its music choices. Higher brand affinity and more conversions are the outcome.

With an emphasis on the North American market, the company intends to work with leading e-commerce brands throughout the world.