Amazon partners with Startup India to boost e-commerce exports

Kolkata: Amazon today announced the launch of Amazon Global Selling
Propel (AGSP), an initiative designed to provide dedicated support to emerging Indian
brands and startups to reach customers around the world.

Amazon has partnered with Startup India to launch an accelerator program to help
early-stage startups in the consumer products space to launch in international markets
and create global brands from India through Amazon’s Global Selling program.

As part of the Startup Accelerator, Amazon has constituted a mentorship board
consisting of Amazon leaders from India and across the world, VCs and senior leaders
from Startup India, Invest India who will engage with emerging brands and provide them
tailored resources, 1:1 mentorship on the global demand patterns, and insights on
building a successful export business through e-commerce.

Amazon will also host open virtual mentorship sessions focused on peer learning by
inviting veteran entrepreneurs and members from its mentorship board for startups, to
network and learn from their existing ecosystem. The accelerator program will provide
startups an opportunity to showcase their business proposition to partner VC firms –
Sequoia Capital India and Fireside Ventures and a chance to win a total equity-free
grant of $50,000 from Amazon.

“The adoption of technology and digital transformation has paved the way for India to
be at the forefront of innovation, giving rise to some of the best startups in the world.
There are many promising, emerging brands that have the capability to become big and
go global. This is a timely initiative by Amazon which can prove to be a big stepping stone
for startups to build their business and get access to global markets.” said Deepak Bagla,
MD & CEO, Invest India.

Amit Agarwal, Global Senior Vice President, and Country Head Amazon India said,
“Amazon Global Selling, our flagship program to grow Exports from India is witnessing
tremendous momentum with increasing interest from exporters across India. Our
partnership with Startup India to launch this accelerator program will provide emerging
brands an opportunity to bring their business propositions to life and help create globally
popular brands from India. With Amazon Global Selling we will continue to make Exports
simple and accessible to businesses of all sizes and fulfill our commitment to enabling
$10 billion in e-commerce exports from India by 2025.”