Including US $80 million in primary capital, Amagi, an Indian media startup, has secured US $100 million in funding from General Atlantic.
Amagi’s valuation rises to US $1.4 billion as a result of the investment.
Amagi provides services for developing, distributing, and making money from live, linear, and on-demand channels. It makes its content available worldwide on cable, over-the-top, and free ad-supported streaming TV platforms.
The business will bolster its customer support infrastructure and invest in AI-driven personalization, advertising, and live-streaming solutions with additional funding.
Warner Bros., Discovery, and Fox Networks are a few of the company’s clients, and it has offices in India, Germany, South Korea, Australia, and the US.
Amagi’s valuation reached US $1 billion in March after it raised $95 million in a round led by Accel.