B2B agri-food startup Farmtheory raised Rs 12 Cr Seed funding from Merak Ventures

Farmtheory, a business-to-business agri-food startup, raised $1.45 million (roughly Rs 12 crore) in its seed round, which was spearheaded by Merak Ventures.

The Bengaluru-based startup had previously received a $150,000 investment from Y Combinator in March 2020.

According to a press release from Farmtheory, the money will be used to scale its operations, with a particular emphasis on growing its supply arm, improving technology infrastructure, and strengthening the supply chain.

Arpit and Sakshi Agarwal co-founded Farmtheory in 2019 with the goal of fostering a culture that values a farmer’s produce and shares the advantages of an open and reliable food sourcing ecosystem with all stakeholders, including consumers, entrepreneurs, and farmers. Farmtheory caters to the B2B agri-food industry.

According to farm theory, this reduces food waste at its source, increases farm yields, and provides high-quality ingredients to commercial kitchens. Since its founding, the brand says it has served over 1,500 kitchens and onboarded 3,000 partner farmers.

In India, Ninjacart, MeraKisan, Farm 2 Fam, BigHaat, KhetiGaadi, and other startups are leading players in the B2B agri-tech space.