Egyptian e-commerce platform Breadfast has secured $50 million in a pre-Series C funding round, backed by Mubadala Investment Co., a Saudi billionaire family, Japan’s SBI Investment Co., and Olayan Financing Company, alongside venture capital and institutional investors.
Founded in Cairo, Breadfast has evolved from a fresh bread delivery service into a vertically integrated e-commerce platform offering groceries, pharmaceuticals, payment services, private-label products, and branded coffee shops. The company now controls a significant portion of its supply chain, enabling stronger margin management and operational efficiency.
The funding comes as Breadfast prepares for a larger Series C round in the first half of 2026. Proceeds from the current round will be used to expand infrastructure, strengthen logistics capabilities, and explore entry into new African markets.
Private-label products account for approximately 40% of Breadfast’s grocery sales, supporting pricing control and profitability. The company has set a target of capturing up to 3% of Egypt’s estimated $100 billion grocery market within three years.
Breadfast was reportedly valued at nearly $400 million in August 2025, with expectations that the latest round will increase its valuation as it moves closer to a potential global IPO. The company aims to position itself as a leading African commerce platform, drawing comparisons to Mercado Libre in Latin America and Kaspi in Kazakhstan.
