D2C brand Basil raises $2 M Pre-series A funding from Prime Venture Partners
Prime Venture Partners led a $2 million pre-Series A funding round for Basil, an online multi-category kids essentials platform. IIMA Ventures and Appreciate Capital, two previous investors, also took part in the round.
Two years have passed since Basil raised Rs 3.6 crore in a seed funding round co-led by Appreciate Capital and IIMA Ventures in February 2024.
The money will be utilized to hire people from various leadership and product teams, improve its supply chain, and enter new markets like bags and water bottles. By FY27, the brand wants its ARR to reach Rs 100 crore.
Basil, an online multi-category kids essentials platform, was founded in 2024 by Harini Rajagopalan and Mahesh Muraleedharan. It began with insulated food jars and bento lunch boxes and has since expanded to serve more than 1.5 lakh families in more than 20,000 Indian pincodes.
After two years of launch, the company’s ARR has grown fivefold to Rs 36 crore. Basil works with manufacturing partners in China, India, and Southeast Asia using an asset-light business model. Additionally, it has several industrial design patents and runs an internal Consumer Lab that influences product design based on input from parents.
