Rabitat, a domestic direct-to-consumer brand, has raised Rs 40 crore, or roughly $5 million, in a Series A funding round headed by DSG Consumer Partners and RPSG Capital Ventures.
Capital A, Accurize Syndicate, Flair Writing Family Office, Eagle Venture Fund, AG Ventures, and a number of well-known angel investors and founders, including those from The Souled Store, LivSpace, and Cult.fit, also participated in the round, which was finished in two tranches.
The money raised will go towards expanding its alliances with Indian producers, introducing new goods, and boosting consumer confidence in the brand among contemporary Indian parents.
Rabitat was established by brothers Sumit and Siddharth Suneja and provides kid-friendly drinkware and foodware that is safe, aesthetically pleasing, and useful. The company fills a significant void in the children’s food contact market by providing BPA-free, non-toxic products manufactured from internationally certified materials.
“Over two lakh families have chosen Rabitat, and this funding marks a crucial milestone as we scale up our design capabilities, distribution, and partnerships,” said Sumit Suneja, co-founder & CEO of Rabitat.
The brand’s current goal is to further solidify its position in a market valued at an estimated Rs 27,000 crore ($3.3 billion).
