Clensta International, a direct-to-consumer personal care company, has raised Rs 75 crore in pre-Series funding, which was led by TradeCred and the UAE’s Royal Family.
The Export-Import Bank of India (EXIM Bank), Mumbai Angels, Keiretsu, LetsVenture, O2 VC Fund, and actor Parineeti Chopra, who has joined the company as an investor, partner, and brand ambassador, also participated in the round, according to an ET report.
The money will go toward performance-driven marketing, leadership team development, and product innovation and development. Additionally, it intends to extend its reach to more than 50 cities.
Clensta is a personal care and home care D2C e-commerce brand that focuses on a loyal customer base and was founded in 2016 by Puneet Gupta and Mitesh Shah. Before creating its own e-commerce, platform and making use of online marketplaces, Clensta first sold its products through retail chains.
Gupta estimates that the company’s gross merchandise value (GMV) was Rs 100 crore and its net revenue for FY23 was Rs 35 crore.
The startup had previously raised $2.6 million (Rs 20 crore) in a Series A round in December 2021 that was organized by Hem Securities Limited, Venture Catalysts, and Inflection Point Ventures. Prior to that, it received seed funding in 2018 from the Indian Angel Network (IAN) and others for an undisclosed sum.
