Dairy and ice cream brand FruBon raises undisclosed funding from Fireside, others
Fireside Ventures, the Narotam Sekhsaria Family Office, and a group of angel investors have contributed an undisclosed sum of money to Dev Milk Foods’ consumer dairy and ice cream brand FruBon.
In a previous Series A funding round co-led by Fireside Ventures and pi Ventures, the Jaipur-based company raised $10.5 million (roughly Rs 64.1 crore).
A press release states that the proceeds will be utilized to support product development across its dairy and ice cream portfolio, enhance production and cold chain infrastructure, and increase its retail footprint.
Dev Milk Foods is a dairy company that operates throughout Rajasthan and was founded in 2017 by DD, Rahul, and Rohit Verma. Additionally, it has grown into marketing, manufacturing, and transportation.
According to FruBon, it offers more than 200 SKUs in a variety of categories, including ice creams, flavored milk, paneer, ghee, lassi, chaach, and other dairy products. The company uses quick commerce platforms, modern retail, HORECA partnerships, and general trade to operate in over 75 cities and towns throughout North India.
The company uses quality testing procedures in sourcing, production, and packaging and operates an integrated supply chain backed by milk collection facilities throughout Rajasthan.
Chilli Guava, Rose Gulkand, Banarasi Paan, Alphonso Gold, Strawberry Cheesecake, Sitaphal, and Black Forest Cake are among its ice cream flavors.
The business intends to expand its supply chain network, improve distribution, and enter new cities.
