At Leap 2024, dKilo, a ground-breaking street-level AdTech online platform, revealed that it has raised $3.2 million in a seed round from Upturn Ventures, a newly formed venture builder that specializes in e-commerce Revival Labs, in order to revolutionize out-of-home advertising in the Saudi market.
By bringing fresh ideas to the out-of-home advertising sector, this carefully considered combination of financing and equity investments seeks to transform the sector.
Through collaborative efforts, this partnership hopes to change how brands engage with consumers outside of the traditional digital space, opening up new opportunities for e-commerce companies to boost their visibility and conversion rates.
By utilizing mobility, dKilo plans to open up a new channel of communication between brands and consumers. This will allow brands to interact with their target audience in real-world settings and oversee the entire process through dKilo’s online platform.
This collaboration provides an early look at the direction that consumer engagement in the area will take, demonstrating a dedication to progressive communication.
