Food and beverage company DOBRA has raised Rs 1.5 crore in its initial funding round, which was spearheaded by the D2C Insider Super Angels Fund. This was the first institutional raise for the brand, and D2C founders and operators participated in the round.
Direct-to-consumer sales, quick commerce platforms, food service channels, and contemporary retail stores will all see growth thanks to the proceeds.
Oxbow Brands founded DOBRA, which is well-known for its fun products that combine nostalgia and high quality, like pop goli soda, artisanal cotton candy, and tapioca crisps.
According to Oxbow Brands co-founder Rahul Johar, the funding is more than just money; it is the support of businesspeople who have established sector-defining consumer brands in India.
By providing unique, experience-driven products that appeal to young, urban consumers, the brand hopes to gain a foothold in India’s $170 billion flexible consumer goods market. With this increase, DOBRA will establish the foundation for global expansion while fortifying operations, broadening its product line, and intensifying consumer testing.
D2C Insider has a network of more than 10,000 founders and offers finances and assistance to early-stage D2C businesses. The Super Angels Fund was launched in October of last year with an emphasis on funding startups that cater to consumers.
It hosted its inaugural Super Angels Founders Day at UrbanWrk in Gurugram in May. The gathering included investors from the Super Angels Fund, portfolio company founders, and other D2C ecosystem members.
