E-com marketing and analytics company NuvoRetail raised $350K in new round

NuvoRetail, an e-commerce marketing and analytics company, has raised $350,000 in a new funding round.

According to a press release from NuvoRetail, the money will be used to support the company’s global expansion plans as well as the development of Enlytical.ai, an AI-ML driven platform for e-commerce bid automation, insights, and reporting.

Enlytical.ai, which Vishal Sharma founded in 2017, offers a centralized panel for managing several e-commerce platforms across various KPIs, including pricing, loyalty, supply chain management, sales, marketing, and portfolio. It enables brands to comprehend how well their operations and merchandise are running.

The Delhi-based business claims that as part of its platform, there is an AI-based media spends optimization engine that uses state-of-the-art AI algorithms to assess campaign performance and optimize media budget allocation. According to the company, by reducing unnecessary spending and boosting audience engagement through retail readiness signals, it guarantees a higher return on investment.

Agora PH, Domain Bharat, and Concent are its rivals.