Amal bint Abdulaziz Al-Ajlan, a Saudi businesswoman, has contributed $250,000 to the pre-Seed funding round of Farid, an up-and-coming Egyptian edtech startup. This funding is being provided concurrently with the company’s entry into multiple strategic alliances with Egyptian educational institutions.
Farid focuses on providing children and young people, ages 3 to 18, with mental health support and character education. The organization uses contemporary teaching techniques to foster psychological and interpersonal competencies.
Established in 2024 by Mahmoud Hussein, who drew on his vast expertise in character education and personal growth, Farid has set itself apart by providing creative educational solutions that augment kids’ personal skills and well-being.
For Arab children ages 3 to 18, Farid is the first and most prominent platform in the Middle East and North Africa to offer direct, one-on-one sessions for character development and mental health support. The platform also provides youth and graduates with training in Farid’s educational and psychological methodology so they can become certified trainers.
The founder and CEO of Farid, Mahmoud Hussein, took this opportunity to convey his gratitude for the move and his pride in Amal bint Abdulaziz Al-Ajlan’s invaluable trust.
According to Hussein, the business will use the money to create new training materials, hire trainers and staff, and extend into Saudi Arabia and the United Arab Emirates in addition to expanding its platform.
The organization intends to establish collaborations with numerous academic institutions to expand its outreach to the intended demographic.
Farid’s CEO and founder noted that the company’s distinctive approach has allowed it to secure funding, citing innovation in education as one of the key drivers. Hussein further emphasized that Farid is a desirable option for investors seeking to promote education and well-being due to its sizable market, the growing need for self-development and personal skills education for children in the area, and its plans for regional expansion into Gulf markets.
Hussein continued, “One of Farid’s objectives is to expand regionally by introducing the platform in additional educational institutions and schools in Saudi Arabia, Egypt, and the United Arab Emirates.” Over the following two years, the platform hopes to reach 20,000 subscribers.
Additionally, Farid aims to improve the quality of its content by introducing new curricula and workshops that help kids develop their talents, improve their personal skills, and support their mental health so they can face challenges in the future with confidence. By 2030, the platform hopes to train 10,000 education college graduates to become certified trainers with Farid in the training and employment sectors.
It is noteworthy that in March 2024, at the LEAP2024 conference in Riyadh, Farid was chosen as one of the top 100 startups.
