BirdEye raised $586K to propel Saudi Arabia’s retail digital transformation
BirdEye, a Saudi-based retail tech startup, has successfully closed a SAR 2.2 million ($586,000) pre-seed funding round. The investment was led by a private fund with a focus on local technology ventures, underscoring growing investor confidence in digital retail solutions tailored to Saudi Arabia’s evolving market.
Founded in November 2024 by Abdullah Bin Omairah and Abdulrahman Al Hassan, BirdEye provides a user-friendly, intelligent platform that helps retailers manage their daily operations and compete in an increasingly digital landscape. The company is aligned with Saudi Arabia’s Vision 2030 goals, aiming to empower small and medium-sized enterprises (SMEs) with efficient, accessible digital tools.
The newly secured funding will fuel BirdEye’s plans to expand across the Kingdom, roll out new tech products for retailers, and recruit local talent in software development, sales, marketing, and UX design. By supporting merchants through every stage of their digital transformation, BirdEye seeks to become a central player in Saudi Arabia’s retail technology ecosystem.
