eMushrif raises $2.3M Series A funding round

Oman: eMushrif, an Omani company that develops IoT systems for school buses and now COVID-19 tracking devices for quarantine compliance, has secured $2.3M in a Series A funding round, led by IDO Investments. The investment round also saw participation from Phaze Ventures, otf Jasoor Ventures, Dtec Ventures, Myrad Holding, and other angel investors.

Founded in 2016 by Adnan Al Shuaili, Awadh Al Shukaili, and Issa Al Shuaili, eMushrif uses the Internet of Things (IoT) to turn regular school buses into smart buses. The startup deploys IoT devices on the buses that enable automatic attendance marking of the students. eMushrif has also built commuting management solutions for some other verticals. The company operates in Oman and Kuwait and has completed 3 acquisition deals to expand the team and explore other markets.

Additionally, during the COVID-19 pandemic, eMushrif provided the government of Oman with IoT wearables used by people in isolation connected to a mobile app and sophisticated dashboards for quarantine compliance monitoring, implementing AI and crowd GPS technologies. Along with this, they introduced a smart attendance system and advance asset tracking for post-COVID-19 work environments utilizing its IoT and edge-AI technologies.

The newly raised funds will support their expansion to other markets and verticals across the region. The company plans to strengthen product development by introducing new cutting-edge technologies and scale mass production and supply chain for the IoT devices developed by the R&D team.