Pune: ExtraaEdge, a marketing technology company focusing on the education sector, has raised $1 million (around Rs 7.26 crore) in a pre-Series A fundraising round led by Penthathlon Ventures.
Other participants in the round include 9Unicorns Accelerator Fund, Indian Angel Network, Faad Network, and DevX Innovation. Angel investors that took part include Icertis co-founder Monish Darda, former Threadsol CEO Manasji Ganguly, and former PremjiInvest executive Aditya Somani.
ExtraaEdge, operated by ExtraaEdge Technology Solutions Pvt Ltd, was set up in 2015 by Abhishek Ballabh and Sushil Mundada. The company operates on a software-as-a-service model and leverages a revenue assurance platform along with CRM software to help players in the education space to manage admissions-related aspects while automating sales and lead processes.
It will use the capital raised in this pre-Series A round to increase its customer base, enhance its product development and data science teams, and expand to international markets. Apart from India, ExtraaEdge also maintains a presence in the UAE and the UK.