Flipkart, the online retailer controlled by US-based Walmart Inc., has acquired virtual reality (VR) and augmented reality (AR) platform Scapic in a bid to enhance its shopping experience capabilities.
Scapic Innovations Pvt. Ltd is a cloud-based platform which enables creation and publishing of AR and 3D content, and caters to clients across e-commerce and marketing segments.
The startup, launched in 2017, provides a cloud-based platform for users to build AR and VR scenes using a drag-and-drop interface, which the company claims is as easy as putting together a PowerPoint presentation.
Scapic founders VK Sai Krishna and Ajay PV said in a statement the company’s no-code platform helps create “immersive experiences” across categories such as fashion, furniture and electronics.
The bet on Scapic is Flipkart’s latest play in the online – and offline – fashion segment, with the group seeking to fend off other deep-pocketed rivals including Amazon and AJIO, the digital fashion arm of Reliance Retail.