Go-to-market training for African startups, operators launched by Zydii, Venture for Africa

Leading digital workforce platform Zydii and talent accelerator Venture for Africa (VFA) have partnered to establish a hands-on, execution-focused Go-to-Market (GTM) strategy course designed for African companies by African professionals.

Through the partnership, business operators seeking to expand will benefit from a hands-on, highly impactful learning experience that blends Zydii’s proficiency in providing easily accessible digital learning with VFA’s profound comprehension of the talent and knowledge gaps encountered by African startups.

“Businesses in Africa don’t just need theories, they need practical strategies that work on the ground,” said Rhoda Kingori, co-founder and COO at Zydii. “This partnership with Venture for Africa is about giving businesses the tools to navigate real challenges, from market entry to regional expansion. Think of it as the ultimate playbook for winning in African markets.”

Designed to be interesting, practical, and grounded in African business realities, the self-paced, interactive curriculum is interactive. Real-world case studies from successful African companies, actionable playbooks for market entry, sales strategy, and scaling, professional insights from business executives who have successfully implemented GTM strategies, and interactive learning modules and assessments for real-world application will all be available to participants.

“Go-to-market execution is one of the biggest challenges for startups, yet too often, practical, Africa-specific guidance is out of reach,” said Tobi Lafinhan, co-founder at Venture for Africa. “We built this programme to change that. By partnering with Zydii, we’ve taken the hands-on, expert-led approach of our GTM bootcamp and made it accessible anytime, anywhere, without losing the depth that makes it work. Whether you’re figuring out sales motion for an early-stage SaaS product or growing a consumer brand across the continent, this course gives you the playbook and real-world insights to move faster and smarter.”