Hoopi Holdings Pte Ltd, a Malaysian platform for collecting and trading cards with a presence in Indonesia, has successfully raised its first institutional funding round. Creative Gorilla Capital (CGC), a Jakarta-based venture capital firm that makes investments in early-stage consumer-facing businesses, is the lead investor.
The investment has allowed Hoopi to broaden its platform’s user base and core offerings, enabling strategic expansion throughout Southeast Asia, according to a statement released by CGC on Wednesday.
Almost $2.25 million GMV was generated by more than 40,000 paid orders as of February 2025, demonstrating Hoopi’s remarkable traction since its official launch in September 2024.
At the moment, the platform has over 3,000 registered sellers and over 20,000 active users. It currently operates in Malaysia and Singapore, with plans to enter Thailand later this year and Indonesia in April 2025.
Michael, the co-founder and CEO of Hoopi, emphasized this development, stating that the investment from CGC has reinforced Hoopi’s fundamental strategic pillars and facilitated the company’s expansion into Malaysia, Singapore, and soon Indonesia, where the Hoopi Store in Jakarta will soon open.
“Bolstered by an established supply and distribution network, a platform experiencing consistent gross merchandise value (GMV) growth, our soon-to-be-launched offline physical stores, and our proprietary in-house grading service, Grade Master, I am confident that Hoopi and its integrated ecosystem are uniquely positioned to redefine and lead the collectibles experience in Southeast Asia,” he added.
The founders of Hoopi, who have substantial business experience in the gaming sector, reportedly saw a gap in the fragmented toy collectibles and trading card market in Southeast Asia, which is marked by issues with transparency and authenticity.
In order to overcome these obstacles, Hoopi provides a wide range of services, such as a marketplace for consumers to trade cards, an auction-based card trading system, local card grading services, and gamified experiences for valuable, rare collectibles.
The company also serves as Robbi Art’s strategic partner for Southeast Asia.
Known for its partnerships that result in limited-edition figurines, Robbi Art is a high-end toy collectible brand.
Based on a number of important factors, the trading card and toy collectibles market in Southeast Asia is projected to be worth $5.99 billion in 2025 and is projected to increase at a compound annual growth rate (CAGR) of 3% to reach roughly $7 billion by 2030.
