Raising funds is one of the most challenging and all-encompassing tasks that a founder can do to take their startup to its next milestone and ensure it lives to its full potential. It is a scary step – one that is full of rejections and can leave founders emotionally drained. Failure to raise capital could very well spell the end of a startup. After all, lack of funds is often cited as one of the reasons why startups fail.
In a healthy economy (read: pre-COVID), it was already difficult for startups to get noticed by investors, much less get a call or face-to-face time with them. Throw COVID in the mix – with the uncertainty and selectivity it brings, the drastic reduction in physical startup fundraising meetings and events, the subsequent pivot to “online” meetings – and those trying to raise in this climate need to ‘up the ante’ to get noticed by investors.
Here are some steps you can take to approach those investors online.Read More