In near future, DealShare plans to invest Rs 500 Cr in the private brands sector

E-commerce company DealShare announced that it had introduced 52 categories under its own brand division and that it intended to invest Rs 500 crore in the new market over the following two to three years. The company has introduced 52 categories under the Chemko (home cleaning), Swaccha (personal hygiene), Sampoorti (pantry staples), and X One (male grooming brands) brands in the first phase and plans to expand their portfolio to the skin and hair care, beauty, and apparel categories over the next two years.

The e-commerce company said that it has introduced “52 categories of items with the new project slated to contribute 30% to DealShare’s income” and “targets an investment of Rs 500 crore over the next 2 to 3 years for private brands business.”

DealShare stated it will provide private label products to 3,000 communities with a population of more than 10,000 in the following three years.

Currently, the organization claims to be present in more than 150 cities spread over eight states and to have more than 2 crore customers.

The company’s entry into the private brands market, according to DealShare founder and CEO Vineet Rao, is a response to customers’ rising need for access to high-quality, reasonably priced goods.

“While this segment is extremely crowded with big players, however, the mass market customer is still left with limited choices and is predominantly under-serviced. We have been successfully bringing national presence to local brands and believe that our own private brands will only add value and offer wider choices to our value-based customers,” Rao said.