Grupin, an Indonesian social commerce network, has raised $3 million in investment led by Sequoia India’s Surge. East Ventures and Skystar Capital have also joined.
Grupin, founded by Kevin Sandjaja and Ricky Christie in January 2021, provides consumers with an interactive, community-based shopping experience as well as bulk consumer product savings. Consumers may use the platform to locate, discover, and band together to acquire fantastic bargains on a regular basis while also sharing their experiences on social media.
Grupin allows groups of individuals to combine their purchases for big-scale discounts. Consumers also have access to a variety of bargains that are changed on a regular basis based on their location, surfing behaviour, shopping preferences, and spending power.
Grupin creates a distinct discovery experience than search-based e-commerce sites by proactively offering fresh prices on new brands, products, and locally created items.
Customers may also use the app to share the finest bargains and goods with their friends and family.
Grupin has sold hundreds of SKUs, ranging from packaged goods, fresh vegetables, baby items, cooking utensils, and electronics, to name a few.
“With the proliferation of e-commerce, especially since the start of the COVID-19 pandemic, consumers want a robust shopping experience that not only brings value but also provides engagement. At Grupin, we offer a social experience when shopping, which has been especially engaging for customers in Indonesia, as we see ingrained cultural behaviours like ‘gotong royong’, where friends come together to shop and play,” said Kevin Sandjaja, Co-Founder of Grupin.
Surge’s sixth batch of 20 firms includes Grupin.
E-commerce is quickly expanding in Indonesia, accounting for 20% of retail sales in 2020, up from 6% in 2019, and predicted to reach $60 billion by 2025.
