Jakarta: Indonesia-based vehicle tracking and fleet management solutions startup Webtrace has secured an undisclosed amount of investment in an extension of its seed round
The seed round was led by Prasetia Dwidharma, with the participation of Astra Ventura and a Singapore-based unnamed angel investor.
The funds will be used to strengthen its marketing and customer acquisition strategy as well as expanding sales headcounts.
Trucking companies and fleet owners in Indonesia are in the race of tight pricing competition, largely caused by the huge population of commercial vehicles (9.6 million units as of 2019).
Webtrace aims to help those companies to be more efficient in cost-saving as well as improve the utilization rate, productivity, and safety by implementing IoT sensors.