JIIF investors contribute Rs 350 Cr to Atomic Capital’s consumer-focused fund
A Rs 350 crore fund has been invested in by investors from the early-stage angel network JIIF by Atomic Capital, a recently established consumer-focused venture capital firm. Just angel investors connected to JIIF made a contribution of Rs 26.5 crore to the fund.
The largest collective wager made by JIIF’s investors in the consumer venture capital space, according to the organization, highlights growing confidence in India’s upcoming consumer wave, which is being driven by digital-first brands, local demand, and wellness-focused goods.
Commenting on the investment, Jeenendra Bhandari, Chairman of JIIF, said, “It is a proud moment to see JIIF members backing Atomic Capital’s first fund. Their investment aligns with our broader thesis of supporting category-defining, purpose-led startups. India’s consumer opportunity is massive, and Atomic’s operating model is well positioned to unlock enduring brand value.”
Using a “Operating VC” model, Atomic Capital provides not only funding but also practical assistance in supply chain optimization, leadership recruitment, growth marketing, and brand development.
Over Rs 60 crore was invested by JIIF’s investor base in over 20 startups in the fintech, healthtech, AI, logistics, and consumer sectors in FY25. More than 150 businesses are currently supported by the network.
Founded in 2024 by Apoorv Gautam, Atomic Capital is an early-stage venture capital firm based in Mumbai that blends strategic depth with practical execution.
