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Kenya-founded formerly Safi now Guidewheel raised $8 M in Series A

GuideWheel is a pioneer in cloud operations based on Nairobi as a safi from 2018 to 2020 and enables companies to digitise operations and achieve sustained high performance.

The plug-and-play platform clips any machine on the plant floor providing visibility in real-time, reducing lost output, and improving performance. While the business still retains around 30% of its Nairobi base, Guidewheel is now focused on US sales and has obtained its US$8 million Series A.

The round will bring Guidewheel’s total guaranteed finance to 12 million USD and will be used to fuel its expansion, led by Greycroft, and accompanied by prominent companies, angels, and Fortune 500 managers. The round takes place while the firm refreshes the Safi-Guidewheel brand simultaneously to strengthen its strength as a tool for guiding teams on production excellence.

“FactoryOps is now possible because the power of the cloud can democratize access to the tools once only available to elite manufacturers. And it couldn’t come at a more critical time,” said Guidewheel chief executive officer (CEO) and co-founder Lauren Dunford.

“In an environment of increasing pressure and uncertainty, every manufacturer needs to get more out of the equipment they already have. Now, any factory can connect all of their machines to immediately identify and take actions to improve, and have all the tools to reach peak performance as a team. If all the world’s 10 million factories can reach maximum efficiency, the impact will be tremendous.”

“Guidewheel has built the real-time data platform we believe will help create the future of manufacturing,” said Mark Terbeek, partner at Greycroft. “It is an amazingly simple yet powerful platform that comes at a time when factory performance is so critical to survival for manufacturers and the supply chain overall.”


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