Indore: Kiko TV, a video commerce-focused live streaming platform, has raised an undisclosed sum as part of its pre-Series A fundraise, it said on Monday.
The round in the Indore-based startup has been led by the United States-based venture capital firm SOSV. The startup says it will shortly graduate from the venture firm’s Mobile Only Accelerator.
This pre-Series A round is currently open and a few more investors are expected to take part in it, Kiko TV said in a statement. This comes after the company in December last year raised an undisclosed sum from Venture Catalysts’ 9Unicorns Fund and a clutch of angel investors.
Kiko TV, operated by Smooth Tag Technologies Pvt Ltd, was set up last year by Shivam Varshney and Alok Chawla.
The startup says its mobile application allows brands and influencers to create content, marketing, and branding opportunities while allowing for one-on-one live selling sessions with potential buyers.
“Live video is the logical evolution of e-commerce and shopping habits. There are enormous opportunities for mobile-first players,” SOSV general partner William Bao Bean said.