Through First Cheque@Jungle, Jungle Ventures led the $2 million pre-seed round for the cross-category direct-from-origin food brand KisaanSay. Senior leaders in the food industry also participated in the round.
With an emphasis on growing the company’s product line and distribution network, the money raised will be utilized to bolster KisaanSay’s marketing initiatives, assemble a workforce, and scale its business.
By emphasizing provenance, KisaanSay, which was founded by Nitin Puri, Manoj Karki, and Vaishali Mehta, helps close the gap between farmers and consumers. The brand ensures that every product is grown, minimally processed, and packaged at its place of origin by collaborating with farmer collectives in natural farming clusters across mountain valleys, forests, tribal areas, and drylands.
With 20 farmer collectives representing over 50,000 farmers, KisaanSay operates under a distinctive co-brand and co-profit partnership model, offering a portfolio of more than 80 products across 12 categories. Its omnichannel distribution includes retail locations in Delhi NCR, its own direct-to-consumer channel, and e-commerce sites.
