A majority stake in Prepit, a B2B SaaS loyalty platform that specializes in AI-driven solutions for SMEs in the food and beverage (F&B) and e-commerce industries, has been strategically acquired by Dsquares, a leader in loyalty and rewards solutions. Dsquares’ demonstrated proficiency in the Middle Eastern loyalty market, which includes important markets like Saudi Arabia, Egypt, and the United Arab Emirates, is strengthened by this acquisition.
By 2028, the Egyptian loyalty market is expected to have grown to $785 million at a compound annual growth rate (CAGR) of 10.3%. Egypt’s foodservice market is predicted to expand at a compound annual growth rate (CAGR) of 15.47% between 2025 and 2030, reflecting the country’s fast-growing F&B industry.
Marwan Kenawy, CEO of Dsquares, remarked, “This acquisition is a defining moment in our journey to empower SMEs with transformative loyalty solutions. By integrating Prepit’s AI-powered platform into our ecosystem, we are reshaping how businesses connect with their customers. This partnership reflects our commitment to aligning technological innovation with sustainable growth, enabling businesses to deliver unparalleled customer experiences while gaining actionable insights to drive measurable success.”
Karim Hussein, CEO of Prepit, said, “By aligning with regional goals such as the 2030 Vision of Egypt, this collaboration reinforces a commitment to driving sustainable economic growth and fostering innovation across the region. We aim to address the increasing demand for hyper-personalised and gamified loyalty programs, essential for businesses aiming to enhance customer engagement and retention in a rapidly evolving industry”.
By automating procedures like inventory management, menu optimization, and customer segmentation, Prepit’s platform is well known for streamlining operations. F&B operators can make informed decisions about product development, marketing tactics, and operational enhancements by utilizing customer data to obtain insightful information. Analyzing past customer purchases, for example, can help determine trends, highlight popular menu items, and guide the introduction of new menu items. Similar to this, customer segmentation can assist in customizing marketing campaigns for particular demographics, boosting their efficacy and return on investment. Together with Dsquares’ well-established proficiency in developing effective loyalty programs, the outcome is a vibrant synergy that raises profitability, customer retention, and operational efficiency. The platform’s cutting-edge AI algorithms provide highly customized customer experiences by converting interactions into enduring brand connections.
Given the Middle East’s ongoing exponential growth in the food and beverage and e-commerce industries, this acquisition comes at a critical juncture. The region’s smartphone penetration rate is over 97%, and there is a growing emphasis on digital transformation, which has led to an unprecedented demand for integrated loyalty solutions. A strong basis for expanding this creative strategy across a range of markets is provided by Dsquares’ extensive network, which spans more than 16 countries and includes alliances with well-known international companies like Visa, PepsiCo, and Vodafone.
A new era of consumer engagement is brought about by the combination of Dsquares and Prepit, which offers eco-friendly dining options and customized rewards. Dsquares offers a full range of loyalty and rewards solutions for their customers by utilizing AI and SaaS technologies.
Through the integration of Dsquares Campaign Command Center with Prepit’s SaaS-based platform, which includes an advanced AI engine and automation module designed for the food and beverage industry, customers can enjoy new personalized experiences with customized communications.
Recommendations driven by AI increase conversion rates and build strong brand relationships by using sophisticated algorithms to recommend pertinent goods, services, and deals to specific consumers. The combined platform offers hyper-personalized rewards and gamified loyalty programs that are intended to captivate today’s tech-savvy audience as expectations for value-driven experiences rise. This revolutionary strategy not only raises customer satisfaction but also positions companies as industry leaders.
