MakeMyTrip, one of India’s leading online travel companies, has announced a strategic partnership with technology giant Microsoft to introduce generative AI for travel bookings. The partnership focuses on enhancing the travel experience of customers by providing personalized recommendations along with offers.
An official press release made by MakeMyTrip mentioned their collaboration with Microsoft and introducing AI to their platform. The press release further stated, “Make travel planning more inclusive and accessible by introducing voice assisted booking”.
Rajesh Magow, Co-Founder and Group CEO, MakeMyTrip said, “We have pioneered offerings at the intersection of e-commerce, travel and technology, and are proud to introduce a feature that breaks down the barriers of language, literacy, inability to navigate complex app environments, physical impairments, etc.”
He further added, “This Generative AI integration through our collaboration with Microsoft involves simple visual cues and voice commands in native Indian languages that will alter the landscape of travel bookings.”
Commenting on this, Sanjay Mohan, Group Chief Technology Officer, MakeMyTrip said, “We are delighted to introduce revolutionary changes to our platform that align with our philosophy of leveraging tech to solve real consumer problems. The new update will elevate the user experience and make our platform more inclusive, accessible, and easy to navigate. The beta phase will offer us learnings to further fine-tune all use cases before rolling it out to users at scale. As such, we’ll do a very controlled roll-out of this feature with a subset of our customers.”
Sangeeta Bavi, Executive Director, Digital News, Microsoft India said, “MakeMyTrip is a pioneer in the travel industry, and we are honored to work together to define the next frontiers of AI-driven innovation and customer engagement in the online travel industry. Bringing together MakeMyTrip’s expertise with Microsoft’s AI capabilities, including Microsoft Azure OpenAI Service, our collaboration will help make travel more inclusive and accessible for travelers across India, with trust and security at the core.”
The move comes as part of MakeMyTrip’s initiative in order to bring in innovative technologies and deliver a more immersive and personalized travel experience. With the partnership with Microsoft, MakeMyTrip will now be able to level up into the latest advances in AI and machine learning. This advancement will enable MakeMyTrip to offer personalized travel suggestions and deals to its customers.
This partnership involves the integration of AI-powered tools and platforms into its existing systems which will enable the company to analyze customer data in real-time, identify patterns and trends, and will also provide personalized recommendations and offers based on the customer’s travel history, preferences, and behavior.
By using AI powered chat bots, virtual assistants who will provide support to customers, MakeMyTrip can also expand its customer service capabilities.
With the development of this new partnership, it is expected that a significant impact will be seen on the travel industry. AI has been playing a significant role in various industries including travel and tourism and companies that are embracing AI technology are more likely to gain a competitive edge and drive growth in future.
