London: British startup Mamamade, a home-delivery service of healthy homemade baby meals, has secured around €340K in seed funding from investors such as Andrew Webster from Horseplay Ventures and Will Hobhouse (former chairman of the furniture chain Heals). The UK-based startup is on a mission to raise a healthy new generation, at the same time as giving back parents more time.
Founded in 2019, this startup offers different ‘bundles’ like Baby-Led Weaning, and Finger Food, or a Variety pack. There are 23 varieties available and their menus change weekly, so it doesn’t get boring. There is support available for parents, as well as recipe ideas and merchandise like their ‘Snack Pack’ which helps parents on the go.
The brand has done well to survive during the global pandemic and has certainly ridden the wave to home delivery food services. The startup has seen a 700% growth in sales since the lockdown started in March and currently continues to grow at a rate of 40% MOM.
The fresh funds raised will be used to grow and scale Mamamade’s product range, operations and position itself as the go-to community for parents, who now, more than ever, need additional support in a health-crisis-gripped nation.
Founder Sophie Baron said: “We are over the moon to have secured funding from some of the leading UK investors and entrepreneurs so that together we can now help even more parents. The demand we’ve seen underscores just how broken modern parenting is – how overlooked the market has been, and how desperately parents need more support and resources. We’re so proud of our amazing community that continues to support our mission to help parents all across the UK.”