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SaaS platform acquired by Synqa for event creators Eventpop

Synqa Group (previously Omise Holdings), a blockchain-powered fintech firm located in Thailand, said today that it has agreed to buy a controlling share in Eventpop, the country’s largest online platform for event planners.

Synqa Group (previously Omise Holdings), a blockchain-powered fintech firm located in Thailand, said today that it has agreed to buy a controlling share in Eventpop, the country’s largest online platform for event planners.

Synqa believes Eventpop can help it achieve its group mission of offering access to financial products to everyone across the world, according to a statement, by allowing it to contact consumers in new and innovative ways. EventPop is a popular Synqa payment gateway customer (Omise).

The two companies had previously worked together to create an omnichannel e-commerce platform that focuses on digitising operational procedures and allowing business users to sell items to customers in a seamless manner. By the end of the year, the product should be available.

“Our relationship with Eventpop goes way back when we first started our payment businesses. In the past few years, we have been partnering with Eventpop, working on projects together. By collaborating on previous projects, we could have a deeper understanding of each other’s strengths. By combining forces, I believe we can grow to become a stronger company,” said Jun Hasegawa, founder and CEO of Synqa.

Eventpop, which was founded in 2015, has created an end-to-end digital ticketing and event management platform. It enables businesses to offer a variety of services, such as event web page customization, digital and physical tickets, and event check-in tools. Organizers may also utilise its analytics tools to improve the efficiency of their events.

Due to the COVID-19 epidemic, the event industry was one of the worst impacted. Eventpop moved into other sectors to use its current technology, such as 020 solutions and platform user experience expertise, and to introduce creative methods to new industries, in order to continue to build the business during these challenging times.

Eventpop has raised $2.5 million from five investors, including KK Fund and InVent, since its start. In September 2017, it received a US$2 million Series A.

Under Synqa, Eventpop’s business as an event platform provider will continue to develop, bolstering its platform capabilities in preparation for the world’s gradual return to normalcy.

The need for a multidimensional experience will grow, necessitating new solutions to deliver a superior client experience. By collaborating, Eventpop will strengthen its position as an event platform provider, while Synqa will expand its product ecosystem.

Synqa is a fintech company that specialises in online payments and blockchain technology. It was founded in 2015. The firm has more than 140 workers as of June last year, distributed between locations in Bangkok, Tokyo, Singapore, and Jakarta.

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