Lotus Holdings (Lotus Herbals Family Office) has invested $1 million in the oral wellness company Salt Oral Care’s Pre-Series A funding round. The company’s average post-money valuation for the entire round is estimated to be Rs 46 crore ($5.3 million), and the investment will be made in two tranches.
Saurashtra Capital and others had previously contributed $358K to the Mumbai-based company.
According to a press release from Salt Oral Care, the money raised will go toward team growth, branding and marketing campaigns, research and development, and the creation of new products.
Salt Oral Care, a domestic Indian oral care company co-founded in 2022 by Karan Raj Kohli and Viraj Kapur, is dedicated to sustainability and environmentally friendly practices while offering science-backed oral care products to everyone. It seeks to develop dental care products that are environmentally conscious and efficient. The brand offers products with recyclable and reusable containers in an effort to combine sustainability with a luxurious experience.
When developing new products, Salt Oral Care places a strong emphasis on using rigorous testing and scientific research. It places a high priority on environmentally friendly packaging and practices that minimize their impact on the environment.
The brand’s positioning, minimalist aesthetic, and clinically supported performance, according to Salt, have led to a rise in repeat business for its toothpaste and mouthwash products.
The company intends to increase its market share in both India and other countries. It asserts that it has grown by 448% in the most recent fiscal year.
