‘SARAS’ to provide platform to rural women to showcase, sell products: Indu Chib

Mission Director J&K Rural Livelihoods Mission, Indu Kanwal Chib, discussed the main draws of the ‘SARAS AJEEVIKA’ Fair event that will be held here for the first time on Tuesday. She said the national-level fair will display distinctive and well-known indigenous products from various states and Union Territories of the country.

“The ‘SARAS’ fair will provide a platform for women Self Help Groups (SHGs) from rural areas of India to showcase and subsequently sell their products,” said Chib while interacting with Media at Aquaplex crown Bagh-e-Bahu, Jammu–the venue of the SARAS Mela.

“The fair from February 4 to 14 is going to witness participation of women Self Help Groups from across the country and all 20 districts of the Union Territory of J&K,” she said, adding that income generated by rural women through such platforms empower them socially and economically.

Additional Mission Director JKRLM, Mridhu Slathia, stood to each side of the MD.

Chib emphasized once more that JKRLM’s many programs, in addition to helping rural women generate income, also focus on their whole development.

Additionally, she stated that Mela will provide participants with a platform to market and sell their original creations.

She also noted that the participants will have a platform to sell and promote their own creations during the Mela.

The MD announced during the conversation that the annual SARAS fair will be held in Jammu, where more than 75 stalls and food courts would be built up at the exhibition location, aquaplex crown, next to Bagh e Bahu.

“The 11-day fair is expected to witness participation of Self-Help Group women from 25 states and UTs from across the country to sell their self-made products and inventorying of items has been started at the venue,” the MD added.