Having secured 6 million SAR, Aya, a new Saudi e-commerce platform that is revolutionizing the way people discover modest fashion, announced today that its Seed funding round has closed successfully. Khwarizmi Ventures led the round, with a prestigious group of angel investors, Raed Ventures, Joa Capital, FENA Holdings, and Turki Alrajhi also participating.
By consolidating the fragmented modest fashion market into a single, trend-driven discovery platform, Aya, which was founded by Saudi entrepreneurs Munira Al Kadi and Abdulrahman Al Ammar, is revolutionizing the industry. To stay ahead of the curve in a rapidly evolving industry, Aya forecasts trends and enables regional manufacturers to produce fashion on demand by utilizing real-time customer insights.
Reflecting on the funding, Munira Al Kadi, co-founder and CEO of Aya, stated, “This investment is more than capital—it’s validation of our bold vision to disrupt a massive, fast-growing traditional market. We’re entirely changing the game, and we’re looking for fearless, entrepreneurial talents to join our mission.”
Homam Meaddawi, Partner at Khwarizmi Ventures, added, “We are proud to support talented founders who formerly worked together in e-commerce. Aya aims to disrupt the modest fashion industry, beginning with the multi-billion-dollar, fragmented Abaya market.”
Aya will improve its platform, increase its market presence, and speed up product development with this investment in order to provide an unmatched customer experience.
