Simple, a mindful nutrition app based in Limassol, announced today that it has secured around €4.1 million in Series A funding and an approx. €34.6 million post-money valuations, bringing the total capital raised since its founding to over €6.6 million. The round, co-led by the international venture fund Target Global and Palta (the co-founding company behind Simple), also involves S16 Angel Fund and Supernova (the company owned by supermodel and angel impact investor Natalia Vodianova).
Founded in 2019, Simple’s mission is to help users transition to a healthy and conscious diet through the gradual change of habits and introduction of food discipline, promoting long-term results beneficial for their health. The app uses data collection, pattern selection, advice, magazines, and education about health and weight loss to fulfill this mission.
The company will spend the current round on enhancing and increasing value for users to boost user engagement and become users’ first choice for nutrition and lifestyle management.